The new environmentally friendly wristwatches from Canadian company Leafwood are as fashionable as they are good for the environment. Made and designed from beautiful recycled wood, they are turning out to be a real hit with outdoor enthusiasts as well as fashion-conscious Canadians looking to make a statement.
It’s clear why the fashion crowd has embraced Leafwood – the newest line of wooden watches made from repurposed walnut and sandalwood is absolutely gorgeous. These wood watches from Canada come in unique designs for men and women, and all of them are made from recycled or reclaimed wood. The wood is natural and untreated, meaning that each watch is 100 percent unique. The tiny imperfections in the wood grain ensure that no two people will ever have the same watch.
Leafwood was founded first and foremost as a company selling environmentally friendly wooden watches. The two founders of the company often spent long days mountain biking and mountain running across Canada and were simply looking for an all-natural wristwatch product that would fit into this active, outdoor lifestyle. They wanted a product that would be rugged and hold up well outdoors, and also that would be designed with a certain rustic simplicity. After debating several possible options, they decided on wood as the perfect material that’s both durable and capable of being formed into unique aesthetic designs.
From there, the idea of a nature watch really took off as a fashion statement. It’s almost impossible to wear a Leafwood watch, says co-founder Terry Arsenault, without people asking how the product works and how it’s designed. Many people seeing a Leafwood watch for the first time refer to it as a “tree watch” or as a “nature watch.”
The idea of a fashion-forward nature watch has really captured the popular imagination. British GQ, for example, has featured these Canadian wood watches several times, and Leafwood has been promoted by some Canadian non-profit organizations as an example of how the concepts of “environmentally-conscious” and “fashionable” can co-exist and actually thrive.
The new line of summer 2017 watches now give buyers the option of including an Italian leather strap to complement the beautiful sandalwood or walnut grain. Moreover, the company has branched out into women’s watches as well, offering a sleeker, more beautiful profile for these watches.
Recently, Leafwood has taken its commitment to environmental sustainability to another level with a unique pledge to plant one new tree for every tree watch sold. It’s a way of giving back to nature, while also remaining true to the company’s original founding mission of preserving and respecting the local environment.
Going forward, Leafwood will continue to look for new opportunities at the intersection of design and sustainability. The goal, of course, is to make more people aware of little everyday steps that they can take to improve the environment around them. Trading in your plastic or metal watch for one made from beautiful, reclaimed wood is one of them.